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The better title for this post might have been how to get ahead of your blog because I’m going to talk about that. However, I feel confident the majority of readers, who see this title, have a blog and are behind
<a name=\'more\'></a>.[/p][p]I hope that doesn’t sound snarky or mean spirited. It’s just what I’ve found to be true. Too many blogs are inconsistently fed content and some haven’t seen anything new for…a long time. Why is that?
I said I’d talk about how to get ahead of your blog, but that begins by knowing why you’re behind. I’ve discussed this with individuals, marketing teams, and social media clubs. Here’s what I’ve learned.
Sometimes, maybe even often you’ll need to jump to the urgent task, but not always.
About eight months ago I was having dinner with a friend. She has her own business and had recently hired her first employee. This entrepreneur behind on her blog, but believed the addition of an employee would give her more time to write.
She asked for my advice. I inquired as to her writing plan. She didn’t have one other than carving out a couple of hours here and there. I asked her how her plan was working and she admitted she often sat in front of the keyboard and wondered what to write about.
She’s not alone, is she? I’ve heard the same from national firms, social media clubs, and private businesses I’ve helped. I know the trauma of staring at a blank keyboard all too well. You see, it’s the same mistake I made five years ago. Here’s what I’ve learned.
Like my friend learned if your plan is to block out time and write, it may not be harder than you think. Like many complicated tasks, it may be better to break blogging into segments. I’ll explain.
Writing uses the creative side of your brain; editing uses the logical. Attempting to write and edit at the same time creates a disconnect. Try this the next time you write. Turn off spell check while you write. You’ll find the creative juices flow freer because you don’t keep turning them off by switching brains.
If you’ve tried sitting down to write with no plan, how’s that worked for you? Make a plan. Here’s a start.
That’s the basics of a plan. It’s a start. And if you want to get ahead and stay consistent, have at least four posts in WordPress before you publish the first. If you publish one new post per week, you’re four weeks ahead.
I’ve thrown a lot at you fast and I know I’ve over-simplified it, but if you’re behind on your blog and you want to get ahead, it’s a start. If you want more, go to my book, How to Stay Ahead of Your Business Blog Forever, It’s only ten bucks, but if you can’t afford it contact me,rclark@tkographix.com.
I’ll send you a free copy because I’ve been where you are—behind on my blog with no light at the end of the tunnel. This book, which is based on all the mistakes I’ve made, is a way to the light, and I’m more than a little passionate about it.
Want to learn more about getting more traffic for your blog? You might enjoy Write better headlines to get your blogs read and shared today!
This article was originally published on Market Leadership Journal our sister publication.
